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Gift Set Design for InWe Tea

Targeting young female market in China, this gift box not merely contains tea leaves, but also a paper flower and a memo. 

 

Quietly sitting on the bench, the gift set gives a sense of serenity with its soft mild pink colour, tint of rose gold and hand drawings of Jasmines and Osmanthus. As you open it slowly, a paper flower floating on top of a chromed surface blossoms along. Inspiring visual sense before tasting the Osmanthus and Jasmine tea; and calming one’s mine by tasting and viewing the flower at the same time. A memo is enclosed in the gift box, adding extra sweetness when reading it from loved ones.

Project: Gift Set Design 

Client: InWe Tea ​

Year: 2018

Art Director: Jola Happihood​

Designer: Jola Happihood, Kayla and Pinky Lam

Illustrator: Kayla

#illustration #packaging #inWeTea #Shanghai #HongKong #femalemarket #serenity  #pink #rosegold #memo #paper #packaging #design #innovative #popup #flower #tea #jasminetea #因味茶

以女性作為目標群眾,擺脫一般茶盒包裝的設計,將茶盒設計成梳妝盒,採用玫瑰金色的半鏡面紙,讓外盒設計更精美以吸引女性目標群眾。同時亦加入立體書的概念,打開茶盒後,一朵花會隨之打開,營造繁花在眼前盛開的感覺。茶盒除了可以用作盛載茶葉,亦可用作擺設。我們亦為茶盒特別設計了放置信件的位置,送禮時連同精美信件送出更添意義。茶盒採用深、淡粉紅和米黃色的顏色,讓人看到茶盒時會聯想到桂花烏龍和茉莉龍珠的清香氣味。