a series with four sets
a series with four sets

a series with four sets
a series with four sets

1/5

Packaging for Ying Origin

Ying Origin Tea Co. Ltd. is managed by the fourth generation of Hong Kong YING KEE TEA COMPANY. Inheriting the conscientious manner in selecting and processing good quality tea to tea-lovers.

 

In order to attract the new generation of tea aficionado, the tea cake is in a form of a rectangle like a chocolate bar instead of a traditional round tea cake. Bright colours are blended into traditional drawings of a peacock. Bold cherry pink colour is used for the packaging of raw pu-er tea which reveals its freshness and rejuvenation; while orange colour is used for the packaging of ripe pu-er tea which shows a positive energy and enthusiasm. 

 

A peacock drawing is shown on the packaging as it is an auspicious icon in Yunnan, China ——— the origin of pu-er tea.  As pu-er tea needs to undergo a complex process of gradual fermentation and maturation with time, it is just like a peacock opening its dazzling and colourful wings when it is able to consume.

茶之源茶苑,是由香港英記茶莊第四代傳人主理。

 

為迎合新一代品茶的愛好者,包裝設計及用色上較為新穎突破,與包含中國文化歷史悠久的茶相互融會,茶盒顏色鮮豔同時保留傳統元素,寓意茶能傳承後世。

 

陳倉普洱(生茶)配上桃紅色的包裝,色彩鮮亮且奪目,令人耳目一新耳;陳香普洱(熟茶)配上橙色包裝,帶出生氣蓬勃的感覺。茶盒包裝以孔雀為主題。孔雀是雲南的吉祥之物,而雲南正是普洱茶的發源地。孔雀屬陽鳥,有文明、幸福、吉祥等象徵,自古被視為珍禽異鳥,其尾屏光彩奪目更是為人所愛,採用孔雀是希望以此作寓意,望品茶者皆能幸福吉祥。

 

茶盒參照火柴盒式設計,內盒從底部拉取而出,甘醇茶香撲鼻。內裏茶餅猶如巧克力般,隨時供捏取部分茶餅以沖沏醇香普洱。

Project: Packaging Design 

Client: Ying Origin Tea Co. Ltd

Year: 2018

Art Director: Jola Happihood​

Illustrator: Kayla 

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